The Web Journal aka Weblog or blog of Jere Matlock
top left corner

quotes | stories | poetry | contact | links

Follow Me!jere matlock subscribe button

top right corner


You've found the blog of Jere Matlock, a web designer and writer. This journal is mostly about writing, web design and getting sites to the top of the search engines (SEO is my business). It is also full of opinions and observations about pretty much everything. If these things are not of interest to you, feel free to go now. Go on, shoo!

Still here? If you have something to say, post a comment or send me an email.

By the way, if you feel like taking offense at something posted on this site, go right ahead, it won't bother me a bit. Kingsley Amis has a nice quote about that, in which I take solace and some pride when the flames arrive:

"If you can't annoy somebody, there's little point in writing."

| Decrease font size for Category - 2nd Amendment Rights - JMBlog - JMBlog - the web journal of Jere Matlock.  Fresh viewpoints on a wide range of subjects.  Opinions, essays, observations. | Reset to normal font size for Category - JMBlog - JMBlog - the web journal of Jere Matlock.  Fresh viewpoints on a wide range of subjects.  Opinions, essays, observations. - 2nd Amendment Rights | Increase font size for Category - 2nd Amendment Rights |

JMBlog Archive for the 'Online Marketing' Category

Proud of our clients’ growth: this client has doubled every year….

Tuesday, October 20th, 2009

We do a lot of internet marketing for our clients, including SEO of existing websites, PPC campaigns for them, link building, and so on. We manage tens of thousands of dollars of Google AdWords budget monthly for various clients.

One of our clients is the Front Sight Firearms Training Institute, out in the desert near Pahrump, Nevada. On a typical weekend they train about 500 people in firearms safety and help them gain “the competence of skill at arms” which helps someone become cause and stop having a victim mentality about firearms.

The founder of …

Fan mail about our Google AdWords tutorial

Monday, July 20th, 2009

Just received this fan letter from Lynda in the UK, about our Google AdWords Tutorial.
—–
“Blimey! That was a great read! There have been several “make money with adwords” ebooks/programs I have bought that have still left me blind, but this info, was practically everything I needed to know, so in depth, and best of all, it was free! Not many actually give their knowledge away, unless its for a hefty price in return. Thankyou! I have the confidence to get on with adwords now, knowing some tips and the advice you gave. I …

Carri Bugbee of BigDealPR wins Shorty Award

Thursday, February 19th, 2009

My friend and colleague Carri Bugbee of Big Deal PR in Portland has just won an award at the first annual Twitter awards, winning a “Shorty” award for her many tweets as fictional character @peggyolson (a character from the TV show MadMen). She’s got about 12,000 followers on Twitter, who have followed her many thousands of tweets about what she (the fictional character) is doing.

This is indeed a “Big Deal” for Carri, who just returned to Portland from a week in New York where she came out as the Twitterer who has been tweeting as Peggy Olsen. …

Questions re naming of domains and pages for SEO

Wednesday, January 21st, 2009

Jimmy asked:

  1. Would you say its better to have your domain name relevant to the sites content or actual highly searched for keyword that will be optimized on the site?
  2. Content –Do you recommend hiring someone to write content if we cant do on our own? how exactly does this work?
  3. I’ve been told that a high CPC value is important on those highly searched for keywords that your optimizing. What exactly does that mean? How does it work as far as making money?
  4. Dumbed down answers please! Thanks Jimmy

    My reply:

    Hi, Jimmy

 …

How to get links to your website – relevant backlinks are best

Thursday, July 24th, 2008

Visitor J.A. says:

I’m interested in some SEO consulting from you.

My dream words are ‘email lists’

I’m on page 4 now, what will it take — backlinking?

Hi, J.A. -

There are only 37 mentions of your site that Google knows about. That’s a pretty small number.

If you run this search for backlinks on my site www.wordsinarow.com, it will find about 1010 such links. It’s one reason my optin email lists page does so well in a search at Google, where it is has been #1 for about 3 years now in a …

Is it worth registering in the directories?

Friday, March 7th, 2008

I received this question from a friend today about directory registrations and their worth or lack of it:

QuestionHi Jere

… I just wonder whether you can give me any advice on this. I am looking at a quick way to get some of my sites listed in on-line directories to increase incoming links and I wonder whether you use any tools for doing this…

Basically I have looked at a few tools but in the end there still seems to be a substantial amount of manual inputting involved – so I’m not sure if there is any great benefit …

Keyword Density De-Mystified

Monday, January 14th, 2008

Question: Jere – I have the stable datum that keyword density should be around 3-4% of the page content for best optimization. More is bad apparently for Google and less isn’t as effective. Any thoughts?

Answer: Good question. That’s not a bad stable datum, but in practice I’ve seen keyword density on a high-ranking page at Google range from 0.01% to 10%.

This page on my site about optin email listsusually ranks at #1 for “optin email lists” at Google.

I have no idea what the keyword density is on that page (I’ve never …

Online advertising advice

Friday, December 14th, 2007

Question: I’m seeking reputable online advertising for my business; I tried Enhance interactive, but felt their service was poor, not big click rip-offs but very few customers were generated. Google is way over priced; At some times they’ve helped. But recently I quit them. I continue with Yahoo adwords, and recently signed up with Microsoft adCenter, but still wish to find more reputable online advertisers. Can you recommend any? I sell botanical products: seeds, herbs, and herbal extracts. – P.

Answer: Google Adwords, in my experience, tends to work better for higher-priced products or services, and not so well for …

bottom left corner bottom line bottom right corner