We do a lot of internet marketing for our clients, including SEO of existing websites, PPC campaigns for them, link building, and so on. We manage tens of thousands of dollars of Google AdWords budget monthly for various clients.

One of our clients is the Front Sight Firearms Training Institute, out in the desert near Pahrump, Nevada. On a typical weekend they train about 500 people in firearms safety and help them gain “the competence of skill at arms” which helps someone become cause and stop having a victim mentality about firearms.

The founder of …

Just received this fan letter from Lynda in the UK, about our Google AdWords Tutorial.
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“Blimey! That was a great read! There have been several “make money with adwords” ebooks/programs I have bought that have still left me blind, but this info, was practically everything I needed to know, so in depth, and best of all, it was free! Not many actually give their knowledge away, unless its for a hefty price in return. Thankyou! I have the confidence to get on with adwords now, knowing some tips and the advice you gave. I …

My friend and colleague Carri Bugbee of Big Deal PR in Portland has just won an award at the first annual Twitter awards, winning a “Shorty” award for her many tweets as fictional character @peggyolson (a character from the TV show MadMen). She’s got about 12,000 followers on Twitter, who have followed her many thousands of tweets about what she (the fictional character) is doing.

This is indeed a “Big Deal” for Carri, who just returned to Portland from a week in New York where she came out as the Twitterer who has been tweeting as Peggy Olsen. …

Jimmy asked:

1. Would you say its better to have your domain name relevant to the sites content or actual highly searched for keyword that will be optimized on the site?
2. Content –Do you recommend hiring someone to write content if we cant do on our own? how exactly does this work?
3. I’ve been told that a high CPC value is important on those highly searched for keywords that your optimizing. What exactly does that mean? How does it work as far as making money?

Dumbed down answers please! Thanks Jimmy

My reply:

Hi, Jimmy

 …

Visitor J.A. says:

I’m interested in some SEO consulting from you.

My dream words are ‘email lists’

I’m on page 4 now, what will it take — backlinking?

Hi, J.A. -

There are only 37 mentions of your site that Google knows about. That’s a pretty small number.

If you run this search for backlinks on my site www.wordsinarow.com, it will find about 1010 such links. It’s one reason my optin email lists page does so well in a search at Google, where it is has been #1 for about 3 years now in a …

I received this question from a friend today about directory registrations and their worth or lack of it:

QuestionHi Jere

… I just wonder whether you can give me any advice on this. I am looking at a quick way to get some of my sites listed in on-line directories to increase incoming links and I wonder whether you use any tools for doing this…

Basically I have looked at a few tools but in the end there still seems to be a substantial amount of manual inputting involved – so I’m not sure if there is any great benefit …

Question: Jere – I have the stable datum that keyword density should be around 3-4% of the page content for best optimization. More is bad apparently for Google and less isn’t as effective. Any thoughts?

Answer: Good question. That’s not a bad stable datum, but in practice I’ve seen keyword density on a high-ranking page at Google range from 0.01% to 10%.

This page on my site about optin email listsusually ranks at #1 for “optin email lists” at Google.

I have no idea what the keyword density is on that page (I’ve never …

Question: I’m seeking reputable online advertising for my business; I tried Enhance interactive, but felt their service was poor, not big click rip-offs but very few customers were generated. Google is way over priced; At some times they’ve helped. But recently I quit them. I continue with Yahoo adwords, and recently signed up with Microsoft adCenter, but still wish to find more reputable online advertisers. Can you recommend any? I sell botanical products: seeds, herbs, and herbal extracts. – P.

Answer: Google Adwords, in my experience, tends to work better for higher-priced products or services, and not so well for …