The Web Journal aka Weblog or blog of Jere Matlock
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You've found the blog of Jere Matlock, a web designer and writer. This journal is mostly about writing, web design and getting sites to the top of the search engines (SEO is my business). It is also full of opinions and observations about pretty much everything. If these things are not of interest to you, feel free to go now. Go on, shoo!

Still here? If you have something to say, post a comment or send me an email.

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By the way, if you feel like taking offense at something posted on this site, go right ahead, it won't bother me a bit. Kingsley Amis has a nice quote about that, in which I take solace and some pride when the flames arrive:

"If you can't annoy somebody, there's little point in writing."

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JMBlog Archive for the 'Online Marketing' Category

Is it worth registering in the directories?

Friday, March 7th, 2008

I received this question from a friend today about directory registrations and their worth or lack of it:

QuestionHi Jere

… I just wonder whether you can give me any advice on this. I am looking at a quick way to get some of my sites listed in on-line directories to increase incoming links and I wonder whether you use any tools for doing this…

Basically I have looked at a few tools but in the end there still seems to be a substantial amount of manual inputting involved - so I’m not sure if there is any great benefit …

Keyword Density De-Mystified

Monday, January 14th, 2008

Question: Jere - I have the stable datum that keyword density should be around 3-4% of the page content for best optimization. More is bad apparently for Google and less isn’t as effective. Any thoughts?

Answer: Good question. That’s not a bad stable datum, but in practice I’ve seen keyword density on a high-ranking page at Google range from 0.01% to 10%.

This page on my site about optin email listsusually ranks at #1 for “optin email lists” at Google.

I have no idea what the keyword density is on that page (I’ve never checked), but I can tell you it’s probably pretty …

Online advertising advice

Friday, December 14th, 2007

Question: I’m seeking reputable online advertising for my business; I tried Enhance interactive, but felt their service was poor, not big click rip-offs but very few customers were generated. Google is way over priced; At some times they’ve helped. But recently I quit them. I continue with Yahoo adwords, and recently signed up with Microsoft adCenter, but still wish to find more reputable online advertisers. Can you recommend any? I sell botanical products: seeds, herbs, and herbal extracts. - P.

Answer: Google Adwords, in my experience, tends to work better for higher-priced products or services, and not so well for …

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