Category Archives: Web Design

SEO audit of an online directory

Posted on April 28, 2009 by Jere Matlock

I just completed an SEO audit (an alalysis of the points that make a site search engine friendly) of a directory and sent the owner and her webmaster a list of 20 things that need to be done to make … Continue reading →

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Free widget – make a button so people can easily follow you

Posted on April 9, 2009 by Jere Matlock

Rafferty Pendery over at Social Follow has come up with a new FREE tool that lets you create a button so that others can easily follow you on your favorite social media sites, such as Twitter, LinkedIn, and Facebook (my … Continue reading →

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Content Management System (CMS) and Search Engine Optimization (SEO)

Posted on March 28, 2009 by Jere Matlock

I’m working to optimize a website for the search engines (primarily Google, of course) using as a guideline an SEO audit I did of this site a month or so ago. The site is built using a content management system … Continue reading →

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What I learned at SearchFest 09 (SEMpdx)

Posted on March 14, 2009 by Jere Matlock

This is a summary of the new SEO tricks that this particular old SEO dog learned about SEO from SEMpdx SearchFest 2009, held at the Portland Zoo conference facility in Portland, Oregon, on March 10, 2009. It is in no … Continue reading →

Posted in Search Engine Optimization, Web Design | 1 Comment

Google AdWords Conversion Tracking – More Than One Way to Skin a Cat

Posted on February 2, 2009 by Jere Matlock

We manage the Google AdWords accounts for many of our clients. Tracking the results of a Google Adwords campaign is, most of the time, pretty easy. Put the conversion tracking code on their sites and let Google Analytics take care … Continue reading →

Posted in Search Engine Optimization, Web Design | 12 Comments

Questions re naming of domains and pages for SEO

Posted on January 21, 2009 by Jere Matlock

Jimmy asked: Would you say its better to have your domain name relevant to the sites content or actual highly searched for keyword that will be optimized on the site? Content — Do you recommend hiring someone to write content … Continue reading →

Posted in Online Marketing, Search Engine Optimization, Web Design | 4 Comments

How to get links to your website – relevant backlinks are best

Posted on July 24, 2008 by Jere Matlock

Visitor J.A. says: I’m interested in some SEO consulting from you. My dream words are ‘email lists’ I’m on page 4 now, what will it take — backlinking? Hi, J.A. – There are only 37 mentions of your site that … Continue reading →

Posted in Online Marketing, Search Engine Optimization, Web Design | 15 Comments

Three legs for good rankings at Google

Posted on March 24, 2008 by Jere Matlock

Question: Blunt question that you can hopefully answer very briefly: Is website optimization still productive? I heard from one of my partners’ website designers that you’re not supposed to put in keywords any more because the current browsers like Google … Continue reading →

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“Anonymous” Hackers going after my server.

Posted on February 7, 2008 by Jere Matlock

My server has been the target of 174,000 attempts to hack into to the control panel over the last 24 hours, most coming from one IP address in Germany. I’ve reported the abuse to the appropriate German authorities; we’ll see … Continue reading →

Posted in Scientology, Web Design | 1 Comment

Use Keywords in Table Summary Tag?

Posted on January 16, 2008 by Jere Matlock

Question from Todd: Will keywords in the table summary help boost rankings? An analysis of one competitor’s code suggests that it is helping them boost SEP. Answer: You know, that’s a good question. For several years I routinely put in … Continue reading →

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