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Archive | Search Engine Optimization
SEO audit of an online directory
I just completed an SEO audit (an alalysis of the points that make a site search engine friendly) of a directory and sent the owner and her webmaster a list of 20 things that need to be done to make it more search engine friendly. I tried to cover both on-page and off-page SEO points. […]
Content Management System (CMS) and Search Engine Optimization (SEO)
I’m working to optimize a website for the search engines (primarily Google, of course) using as a guideline an SEO audit I did of this site a month or so ago. The site is built using a content management system (CMS) and uses various templates for different sections of the site. There are some good […]
What I learned at SearchFest 09 (SEMpdx)
This is a summary of the new SEO tricks that this particular old SEO dog learned about SEO from SEMpdx SearchFest 2009, held at the Portland Zoo conference facility in Portland, Oregon, on March 10, 2009. It is in no particular order: What is EVERY visitor to your site worth to you? If you don’t […]
Google AdWords Conversion Tracking – More Than One Way to Skin a Cat
We manage the Google AdWords accounts for many of our clients. Tracking the results of a Google Adwords campaign is, most of the time, pretty easy. Put the conversion tracking code on their sites and let Google Analytics take care of it. Some clients want their website to sell things, and we set up shopping […]
Questions re naming of domains and pages for SEO
Jimmy asked: Would you say its better to have your domain name relevant to the sites content or actual highly searched for keyword that will be optimized on the site? Content — Do you recommend hiring someone to write content if we cant do on our own? how exactly does this work? I’ve been told […]
How to get links to your website – relevant backlinks are best
Visitor J.A. says: I’m interested in some SEO consulting from you. My dream words are ’email lists’ I’m on page 4 now, what will it take — backlinking? Hi, J.A. – There are only 37 mentions of your site that Google knows about. That’s a pretty small number. If you run this search for backlinks […]
Three legs for good rankings at Google
Question: Blunt question that you can hopefully answer very briefly: Is website optimization still productive? I heard from one of my partners’ website designers that you’re not supposed to put in keywords any more because the current browsers like Google use spiders that only look at actual content rather than a list of keywords. If […]
Is it worth registering in the directories?
I received this question from a friend today about directory registrations and their worth or lack of it: Question Hi Jere … I just wonder whether you can give me any advice on this. I am looking at a quick way to get some of my sites listed in on-line directories to increase incoming links […]
Use Keywords in Table Summary Tag?
Question from Todd: Will keywords in the table summary help boost rankings? An analysis of one competitor’s code suggests that it is helping them boost SEP. Answer: You know, that’s a good question. For several years I routinely put in a table summary tag and put the keywords for the page in it — and […]