There’s a great article in Rolling Stone about Eli Lilly marketing their phony miracle drug, Zyprexa.

It does a good job documenting how Lilly misled doctors and the public in order to rake in billions of dollars.

It fails, however, in ascribing their misdeeds to oversight and wishful thinking. The real motivation was simple corporate greed, and negligence that is well over the border into murderous disregard for the consequences of their marketing efforts to push this incredibly harmful drug. That’s what caused them to push Zyprexa on an unsuspecting medical community and on individual patients, multitudes of …

Jimmy asked:

1. Would you say its better to have your domain name relevant to the sites content or actual highly searched for keyword that will be optimized on the site?
2. Content –Do you recommend hiring someone to write content if we cant do on our own? how exactly does this work?
3. I’ve been told that a high CPC value is important on those highly searched for keywords that your optimizing. What exactly does that mean? How does it work as far as making money?

Dumbed down answers please! Thanks Jimmy

My reply:

Hi, Jimmy

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Some good news on the psych drug fraud front: the manufacturer of Zyprexa, Eli Lilly, has been slapped on the wrist with a fine in the amount of 1.4 Billion dollars. Here’s a good Fox video about this win for those who have been trying to rein in the psychiatric drug fraud.

Considering the amount of money made by Eli Lilly from Zyprexa, this huge fine is, in reality, no more than a slap on the wrist. But there are other provisions which require them to mend their ways or they will face even more fines and …

I am reading “The Compleated Autobiography of Benjamin Franklin”, which was compiled and published by Mark Skousen, Ph.D. The book is fascinating and picks up where Ben Franklin’s own autobiography left off in 1757, when he was just 51 years old and before all the events of the American Revolution. Franklin wrote many thousands of letters and documents, and Skousen put them together and came up with this “compleated” autobiography, which is in Franklin’s own words, but with many footnotes and explanations. As I say, it is fascinating.

Ben Franklin worked diligently in England to try to prevent Parlaiment from …