This post from Matt Cutts blog is worth reading. Matt Cutts Reviews Sites. It’s worth studying closely, actually., especially with regard to the duplicate content filter, and the bias that Google clearly has against someone who owns multiple websites. If you’re trying to rank many websites that have similar themes, is there a filter that will keep you from ranking more than one of them in the top 10? So it seems to me.
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That gives me pause for thought on the ideas I have for the new site with subdomains, it seems like Google is not a fan of multiple domains with similar content. And a lot of pieces (like the navbar, terms of use, shipping details) would be the same.
Hrm. I suppose if they made it easy, everyone would do it.