My client, Hollander Consultants (note their site has since been renamed) is rising through the search engine rankings at Google and Yahoo for its search terms based on the SEO work I did for them in September. Nice to see proof that when you stick to the basics of search engine optimiation, everything still clicks. I changed the file names of some of their files, made sure the key words they were looking for were present in the text on the page, added title attributes to the links from page to page and added alt tags to the clickable images – it all works. It also helps that they have been getting some good press recently and that their press releases have been picked up, which has helped some with their Google PageRank.
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