Normally I don’t put a lot of credence in Jakob Nielsen’s studies and observations about the web. Most of them strike me as academic or utterly impractical. Today’s article, F-Shaped Pattern For Reading Web Content (Jakob Nielsen’s Alertbox) however, has some useful info. People looking at web pages, according to this article, scan them in an F-shaped pattern, first two horizontal stripes, then one vertical stripe down left side. About what you’d expect. I’ll need to use this when designing sites, by putting the main info on the page in that pattern..