I am reading Mark Joyner’s “The Irresistible OFFER – How to Sell your Product or Service in 3 Seconds or Less!” It makes a lot of sense and it ties in neatly with all the branding and positioning info I’ve learned from Al Ries and Jack Trout over the years. It also ties in nicely with the marketing information that L. Ron Hubbard developed in his “Marketing” Series of policies. Hubbard credits Ries and Trout (and quotes from them extensively) in a couple of …

A revolutionary action has occurred in Scientology within the last month. Those responsible for maintaining the integrity of the materials of Scientology (that’s the Religious Technology Center, to whom L. Ron Hubbard left the rights to all the materials he developed over his long and prodigious life) recently completed a major project where they went back to the original handwritten or tape recorded transcripts of the “basic books” — such as Dianetics, the Modern Science of Mental Health, and revised and reissued all the basic books based on …