SEM PDX – take-aways from an SEO conference

I made a lot of notes while attending the SEM PDX conference, held 2/22/2013 at the Governor Hotel in downtown Portland.

I confirmed again that we are already using SEO best practices, but we do need to implement some things to continue in the vanguard of effective white-hat SEO.

The main take-aways from SEM-PDX, for SEO professionals (at least for me) were:

  • Need to change the coding of the many websites for which I am responsible, from HTML 4.01 transitional (the easiest to code) and XHTML1, over to HTML 5 and CSS 3.
  • Use the open graph meta information on sites—which apparently only really works well on HTML 5 sites, hence the previous item
  • Start implementing the schema.org “breadcrumb” coding on sites that already have breadcrumbs in them.
  • Use the “organization” and “address” tags from schema.org wherever there is an address in one of the sites. (Have to go back and put this in on all sites – it’s simple but time-consuming)
  • Don’t use the “micro formats”—instead, use the schema.org coding.
  • Make sure the “author” tags are in place for all sites, tying it in to the G+ author bio pages. The “Publisher” tag doesn’t work the same way, so don’t use it.
  • Implement “twitter cards” on all sites that are active socially.
  • Implement the “video” tags from Schema.org on all sites that have videos on them.

This entry was posted in Search Engine Optimization, Web Design. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>