The Web Journal aka Weblog or blog of Jere Matlock
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You've found the blog of Jere Matlock, a web designer and writer. This journal is mostly about writing, web design and getting sites to the top of the search engines (SEO is my business). It is also full of opinions and observations about pretty much everything. If these things are not of interest to you, feel free to go now. Go on, shoo!

Still here? If you have something to say, post a comment or send me an email.

By the way, if you feel like taking offense at something posted on this site, go right ahead, it won't bother me a bit. Kingsley Amis has a nice quote about that, in which I take solace and some pride when the flames arrive:

"If you can't annoy somebody, there's little point in writing."

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SEO of big drug-rehab site

I’ve been working long hours on a large drug rehab site (over 200 pages), taking it out of a Content Management System (CMS) so we can actually optimize each individual page for its keywords; it’s a relatively large project as these things go. It has a ton of drug information to help educate people on the dangers of drugs.

Their CMS system was really getting in the way of doing things like adding a “canonical” meta tag to each page of the site.

Over the years I’ve optimized several smaller drug rehab sites; yesterday I received a nice SEO testimonial from a drug-rehab SEO client in Canada, who is now #1 for her drug-addiction-related search phrases in Google Canada. It’s always great to receive these enthusiastic success stories and realize that what we do actually *does* help people reach the top of Google, and in this particular case, it helps the people searching for help for their drug-addicted loved ones, as well.

I like it when everybody wins.

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