- Would you say its better to have your domain name relevant to the sites content or actual highly searched for keyword that will be optimized on the site?
- Content — Do you recommend hiring someone to write content if we cant do on our own? how exactly does this work?
- I’ve been told that a high CPC value is important on those highly searched for keywords that your optimizing. What exactly does that mean? How does it work as far as making money?
Dumbed down answers please! Thanks Jimmy
Hi, Jimmy –
1. Example: If your website is only about chickens, then having the domain name of chickens.com (or .net or .org) would be best. If your domain is about barnyard animals, then having a page on it optimized for chickens ( www. barnyard-animals.com /chickens.html ) would be best. I would think more searches would be made every day for “chickens” than “barnyard animals”.
2. It’s not hard to write content for a website. But if you can’t do it yourself, then by all means have someone else write content for you. Contact a writer (you can get bids on what you want by posting a notice on www.elance.com ). Give the writer a list of the pages you want, the keywords to be covered on each page, and have them put at least 250 words of text on the page. If the writer is any good, he will interview you and get the info needed to write the pages by picking your brains, or the brains of whoever has the info you need to go on the web pages.
3. I don’t understand your question.
The cost of CPC has nothing to do with optimizing a website for good natural rankings in the search engines. There is probably *some* correlation between the cost of an expensive CPC term, and how many people search for that keyword. But: one of the most popular searches recently was “Brittney Spears” — yet last time I checked, there’s only one person bidding on that keyword at Google Adwords, so the cost of the CPC for that term is minimal. “Brittney Spears” just doesn’t seem worth much as a paid CPC term because there’s so much free stuff out there about her.
Then again, “life insurance” is both an expensive CPC term, and a very popular search term.
The external Google keywords tool here:
https://adwords.google.com/select/KeywordToolExternal will give you actual counts of how many people are searching for which terms every month at Google.
If you want to know what people are paying for certain CPC terms, use the free tool at www.spyfu.com.
Hope this info helps.