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Q&A re keywords - specific vs. general
Re Keywords - specific vs general
Question: I’m just starting a network marketing biz. It’s about a solution to the problems of wireless connections. Do I focus on the problem words, cell phone and cancer, cell towers and electro pollution? etc.? Or do I go for the solution words, electro-pollution protection? Thanks, H.
Answer: The trick with keywords is to figure out *exactly* what people are searching for that, if they click on the link to come to your site, your site would be the answer to whatever they are looking for. So I always advise that people go *more* specific, rather than less. If you try to get the top rankings for “cancer” you’re fighting a battle for a very popular keyword — and yet if someone came to your site it wouldn’t necessarily be the right site for them. They might be looking for “cancer treatment” or “cancer symptoms”.
Also, I doubt someone interested in preventing cancer personally would use such a general keyword when searching.
So “cancer prevention” or “electro-pollution protection” would be good. “Cell-phone radiation” might be a good one, as someone looking for that
might well be looking for protection.
I have a client in the #3 spot for “life insurance” at Google — a very competitive term, and quite general. And it is exactly what he sells, so it’s the right keyword for him.
Best,
Jeré Matlock
http://www.wordsinarow.com
Website Design & Marketing / SEO
