As an owner of three horses, they own a big chunk of my time every day. One of them is even rideable, when I get the urge. There’s a new equine search engine (a marketing client of mine) that focuses on the various disciplines within the equine world, such as dressage, western, trail riding, etc. It’s an interesting concept and I’m watching it as it grows in popularity and Google ranking. It seems to be in the sandbox at Google at this time, but that shouldn’t last too much longer.