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You've found the blog of Jere Matlock, a web designer and writer. This journal is mostly about writing, web design and getting sites to the top of the search engines (SEO is my business). It is also full of opinions and observations about pretty much everything. If these things are not of interest to you, feel free to go now. Go on, shoo!

Still here? If you have something to say, post a comment or send me an email.

By the way, if you feel like taking offense at something posted on this site, go right ahead, it won't bother me a bit. Kingsley Amis has a nice quote about that, in which I take solace and some pride when the flames arrive:

"If you can't annoy somebody, there's little point in writing."

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JMBlog Archive for April, 2006

More on SEO Analysis

Monday, April 10th, 2006

The SEO analysis I mentioned yesterday showed that of our top ten clients, 6 of them have sitemap.xml files that are registered in the Google webmaster area. We always put priorities and last modified “lastmod” dates (set to equal today’s date if possible) into the sitemap.xml files. These XML sitemaps are worth doing, if only because Google gives you all kinds of info about the links to your site and any trouble they are having crawling your site, which is only available from the webmaster area at Google, IF you have a sitemap for the site. We’ve discovered many a …

“Testing, 1, 2, 3…”

Monday, April 10th, 2006

The site www.audiogenerator.com allows you sign up for a free trial account, so you can make your own little audio files and put them on a web page so they load and play the audio whenever the page loads. Handy. So I did. I admire how easy these guys at Audio Generator have made it to put an audio file up on a website. It all seems relatively painless this way. I suppose there are easier ways, but this is pretty darn easy.

bookmark Testing, 1, 2, 3... Social Bookmarking

SEO analysis

Sunday, April 9th, 2006

We recently went through every SEO and web design client we have had in the last couple of years to see what was working for them and what wasn’t working for them. The results were not too surprising, but we had to do it to see for ourselves what was working and what wasn’t for our clients.

First we looked at our biggest successes. We have quite a few clients with first page placement in the Google search results for their main key words. We took ten of those clients and did an analysis of what was working for them. …

Hawks and Madrone

Thursday, April 6th, 2006

Today I walked and climbed to the top of the “knob”, a hill behind our house. This bird (probably a red-tailed hawk) was one of five that were flying together.

hawk Hawks and Madrone

These madrone trees were growing on a slope of about sixty degrees. (A large percentage of our ranch is sloped more than 45 degrees.) The madrones have a beautiful red outer bark that peels off by itself and leaves what looks like bare wood that changes colors depending on whether it has recently been rained on and in different light can assume many shades of browns, yellows and …

Avian Flu

Sunday, April 2nd, 2006

I recently read a book called “The Great Influenza” which I picked up at Costco, I think. The author, John M. Barry, makes very human the doctors who tried to figure out what happened during the Great Influenza of 1918-1919. They didn’t figure it out at the time, of course, but they were trying. If it had been a bacterium, they probably would have figured it out. But it was a virus, the H1N1 virus strain. History has mostly forgotten the Great Influenza — I know we only read a paragraph or two about it when I was going to …

Daylight Savings Time

Sunday, April 2nd, 2006

I always forget — it hit us again this year. Daylight savings time, which annually borrows an hour this time of year, then gives it back (without any interest) in the fall.

My 11:00 AM appointment disappeared this morning and became a noon appointment without so much as consulting my schedule.

bookmark Daylight Savings TimeSocial Bookmarking

On the Validity of Brain Scans as Proofs of Psychiatric Theories by Dean Blehert

Sunday, April 2nd, 2006

On the Validity of Brain Scans as Proofs of Psychiatric Theories by Dean Blehert. Dean is one of my favorite poets/writers and his take on psychiatry is similar to my own. (It’s a bunch of bogus pseudoscience). He’s found an article by Dr. Grace Jackson, a psychiatrist and an expert on brain imaging, and who refutes the validity of the attempts by various psychs to defend the “science” of their diagnoses by using comparative brain scans. Dean puts into layman’s terms some complex science, and does it well. Find out all about Functional Brain Scans vs. Anatomical Brain Scans. Anatomical …

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