The Web Journal aka Weblog or blog of Jere Matlock
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You've found the blog of Jere Matlock, a web designer and writer. This journal is mostly about writing, web design and getting sites to the top of the search engines (SEO is my business). It is also full of opinions and observations about pretty much everything. If these things are not of interest to you, feel free to go now. Go on, shoo!

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By the way, if you feel like taking offense at something posted on this site, go right ahead, it won't bother me a bit. Kingsley Amis has a nice quote about that, in which I take solace and some pride when the flames arrive:

"If you can't annoy somebody, there's little point in writing."

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F-Shaped Pattern For Reading Web Content (Jakob Nielsen’s Alertbox)

Normally I don’t put a lot of credence in Jakob Nielsen’s studies and observations about the web. Most of them strike me as academic or utterly impractical. Today’s article, F-Shaped Pattern For Reading Web Content (Jakob Nielsen’s Alertbox) however, has some useful info. People looking at web pages, according to this article, scan them in an F-shaped pattern, first two horizontal stripes, then one vertical stripe down left side. About what you’d expect. I’ll need to use this when designing sites, by putting the main info on the page in that pattern..

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