The Web Journal aka Weblog or blog of Jere Matlock
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You've found the blog of Jere Matlock, a web designer and writer. This journal is mostly about writing, web design and getting sites to the top of the search engines (SEO is my business). It is also full of opinions and observations about pretty much everything. If these things are not of interest to you, feel free to go now. Go on, shoo!

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By the way, if you feel like taking offense at something posted on this site, go right ahead, it won't bother me a bit. Kingsley Amis has a nice quote about that, in which I take solace and some pride when the flames arrive:

"If you can't annoy somebody, there's little point in writing."

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Click fraud

Click fraud - it’s a nasty business because it is so underhanded and there’s little you can do about it except withdraw from the whole pay-per-click system. Since that system does occasionally produce results, people are stuck with it, even though they know that they may be being ripped off for a large percentage of their clicks. It’s in some ways similar to paying a bribe to the mafia for a protection racket, just to be allowed to stay in business.

Because I have a page up on my other website, about one of my customers’ experiences with Enhance Interactive I am getting emails from other people with similar experiences. My web page is on the first page of Google results if you search for “enhance interactive”, which is how people are finding it. Note for future reference: if you have dirty secrets, it doesn’t pay to alienate someone who does search engine optimization for a living. You WILL be exposed.

I’m telling people to go visit www.lostclicks.com to join their class action suit against click fraud.

On a more upbeat note, I’ve found a place to buy 1000 text link ads for $99. I’m not going to say who they are, until I know if it works. Why buy all those ads? To get better Google PageRank for a website. No reciprocation of links is required, which means (or so I believe) that there will be no penalty at Google for having suddenly acquired all these links. I’m testing it on one site and will see how it works out. It’s an experiment. If it works without penalty, then it may be something I recommend to some of my clients.

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