The Web Journal aka Weblog or blog of Jere Matlock
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You've found the blog of Jere Matlock, a web designer and writer. This journal is mostly about writing, web design and getting sites to the top of the search engines (SEO is my business). It is also full of opinions and observations about pretty much everything. If these things are not of interest to you, feel free to go now. Go on, shoo!

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By the way, if you feel like taking offense at something posted on this site, go right ahead, it won't bother me a bit. Kingsley Amis has a nice quote about that, in which I take solace and some pride when the flames arrive:

"If you can't annoy somebody, there's little point in writing."

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Site ranks #1

Had a nice win today. My client, Jon P. of Candy Favorites, called me today to let me know that the SEO work we did late in 2003 and early in 2004 is finally paying off at Google. The site now ranks #1 at Google for many of his key word phrases, such as “online candy store”, “Brach’s candy” and so on. He’s elated, and it made my day too! This is a huge site with over 2600 pages, which went live in January 2004 and has had a PageRank of 5 for the last couple of months, but it was NOT showing up in Google (at all!) until today. We tweaked a few things last month and they appear to have been the RIGHT things to tweak, or else the site has now fallen out of the hypothetical “sand box” at Google, into which they put new sites with high PageRank.

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